The Program Committee of AiMark has selected five areas of competence which reflect a consolidation of key issues for the next 3 to 5 years. This consolidation has been the result of extensive discussion with leaders in the FMCG arena,and the academic world and literature.
These five areas are:
- Branding & Innovation
- Marketing mix effectiveness
- Quality of Life / Consumer Well-being
- Digital Marketing
The Program Committee meets annually to review progress and to obtain inputs from Program Sponsors on key objectives and issues for up to the next 4 years.