The founders of AiMark are an academic network co-ordinated by Tilburg University (Faculty of Economics and Business Administration) and a network of world leading research institutes co-ordinated by Europanel.
The Faculty of Economics and Business Administration at Tilburg University was founded in 1927, and at present is the largest in the university and the second largest in the country. The Faculty of Economics and Business Administration offers a wide range of educational programs (MA and MSc) and conducts research in all major fields of economics and business administration. The Faculty is consistently ranked in the Dutch and European top faculties in terms of quality of education and research. Seeking excellence in both MA and MSc programs and research remains the prime objective of the Faculty. The leitmotif for all of the educational programs is Working (with) knowledge.
Europanel is operated by GfK and Kantar Worldpanel. It aims to provide in-depth knowledge of the Consumer locally and internationally. Focused on consumer purchasing panels, the underlying principle is to provide the best available consumer information in every country. The first of these panels was started nearly 50 years ago and Europanel itself was established in 1964. Today between GfK and Kantar Worldpanel, Europanel has Consumer Panels in 50 countries worldwide including 23 countries in Europe.
Europanel has long experience but has continued to invest in and develop its services to lead the field. Critically, Europanel concentrates on the consumer and has long developed relationships with top universities to push the frontiers of marketing knowledge and research techniques.
AiMark is a natural progression to share its expertise with others who have the same ambition.